I GIARDINI MEDICEI
Imagine a day into the Renaissance. Imagine the light, the gardens, the villas and the plein-air activities. Imagine the citrus trees, cultivated purely for their aesthetic properties. Imagine the greenhouses, full of lush rare varieties and botanical curiosities. Imagine the essences, that from those greenhouses and gardens give life to noble olfactory creations. Welcome to I Giardini Medicei.
The first Eau de Parfum of Officina Profumo-Farmaceutica di Santa Maria Novella is an homage to Florence and to its most precious perfumery raw material: the “concreta d’iris”. Distilled after 6 years of maturation from the iris grown on the Florentine hills, it offers to your senses the nature of the flower-symbol of our city.
It is a citrus tree that bears the characteristic of bitter orange, etrog and lemon together. Its unique and peculiar fruits mix the traits of all these three: Bizzarria is an ode to singularity. An Eau de Parfum that states the power of being, in your own form.
The darling of the secret greenhouse: the Goa jasmine was the absolute favourite of Cosimo III, Granduca of Tuscany. He fell for its sybilline fragrance and had a special place, the “Stufa dei Mugherini”, built for its cultivation in the garden of Villa Medicea di Castello.
Taking inspiration from the magnolia grandiflora tree, attested since prehistoric times, Magnolia Eau de Parfum is a majestic construction that sublimates the talent of passing through time, without ever losing the energy of resonating within it.